Marielle has spent years building in-person communities and structuring brand partnerships from the operator side.

As the Founder of Ladies Wine Club NYC, she built a highly engaged IRL community and worked directly with consumer brands to integrate products into curated experiences. Over time, she saw a clear shift: brands were allocating more budget toward in-person community activations because they consistently drove stronger trust and conversion than influencer marketing, paid ads, organic social, etc.

In parallel, as Head of Membership at Maxwell Social, a private members club, she designs programming and partnerships that drive repeat attendance, retention, and real revenue. That role gave her a front-row seat to what actually makes people show up — and what makes brands continue investing.

Civique was built from that intersection.